Do not judge if you see a difference (you should see a difference between every target), you want to judge where you would “accept” the difference.

Your e-Factor is 9.

An E-Factor of 9 is not demanding and is representative of how commodity printers reproduce color work. Six of the ten of the largest Web to Print printers audited in 2018 had an E-Factor of 9 or greater. You get what you pay for, and printers that reproduce color with E-Factors of 9 or more typically do not monitor their process hence the high E-Factor. Based on our 2017 TAGA Research, 95% of print buyers would not accept printed color at a 9 or greater E-Factor. This type of printer is probably running on a very low-profit margin and barely getting by financially due to much of their production requiring re-run and losing repeat business. There is no guarantee regarding color reproduction with printers that do not control or monitor their process.


Thank you for participating in our E-Factor Exercise, please take one minute to fill out our anonymous survey to advance our industry objectives.

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