Color Communication

In the world of psychology, color communication is often viewed through the lens of how color signals action and influences behavior. Studies have shown that colors can affect blood pressure, metabolism, and even eye response. For designers, this becomes a fundamental building block in determining how a campaign unfolds and what message is being conveyed.

In production, however, the focus shifts toward faithfully matching the designer's intent. This makes clear communication essential—and often time-consuming. It’s critical to match colors as accurately as possible and to communicate any print limitations upfront to avoid job rejection. Just as important is defining expectations around how much color variation is acceptable throughout the campaign.

This is where E-Factor becomes an essential communication bridge between design and print. It connects creative vision with technical execution and ensures consistency across all touchpoints.

Designers

As the originators of color selection and campaign intent, designers must define and communicate color expectations clearly. ChromaChecker helps translate color from abstract to actionable by linking color choices to the selected production process. It makes the intangible—color—tangible.

One essential quality check for professional designers is the monitor used for final design approval. Knowing the condition of that monitor at the moment of approval directly impacts output expectations. Every stage of the production chain needs to be checked: from the original color reference, monitor, and lighting, to instrumentation and the production process itself.

With ChromaChecker, a Master Color can be numerically defined and tracked through the design and print process. This enables precise measurement of color shifts and establishes a clear reference—the proof—that serves as the basis for communication.

Production

For the production team, everything starts with a clear reference:
“What are we trying to match?”

That question launches the color communication challenge. To answer it, production must understand the Who, What, Where, When, and How of a color match. Unfortunately, production is often distanced from this communication and limited by the print process capabilities and quality assurance systems in place.

Workflow, ink, substrate, color gamut, lighting conditions—all these factors influence the outcome, all while under pressure to keep the press running. That’s why ChromaChecker is essential: it provides the quality control necessary to keep the press in a repeatable state, ensuring the color output meets client expectations.

With ChromaChecker, production can prove that the work is sellable while maintaining high productivity.

ChromaChecker

By embedding quality checks throughout both the design and production processes, ChromaChecker enables effective color communication that ties directly to intended outcomes.

This ensures:

• The reference is accurate

• The output meets expectations

• Productivity is optimized

ChromaChecker evaluates the entire process and delivers tools to maximize accuracy and consistency—empowering color professionals across the entire manufacturing workflow.