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January 19, 2023

Brand Definition and Requirements 1

The purpose of this audit is to help the brand manager specify the color definition for their suppliers clearly in order for the suppliers to be able to achieve the brand manager expectations.

  1. All brand personnel involved in making critical color communications and
    decisions should complete and pass color vision tests
    ** Munsell Hue 100 test is available for rent from ChromaChecker.com. Upon individual completion, document scores inside Accountability Inspector for each user.
    Digital version of the color vision test: http://www.colormunki.com/game/huetest_kiosk

  2. Viewing conditions compliant with ISO 3664:2009
    ChromaChecker Lighting Inspector provides the ability to assess viewing conditions using an i1, How To:
    https://vimeo.com/353777479

  3. Instrument and settings for measurement verification compliant with ISO 13655:2009
    ChromaChecker Instrument Inspector allows users to assess instrument to ensure instrument is precise.
    https://vimeo.com/249081563

  4. Specification of Expectations for process and spot color values and utilizing DE2000 and CRF 95th per (E-Factor). This is the online exercise to allow a company to define their expectations.
    Process Color Expectation Exercise (E-Factor):   https://chromachecker.com/cee/en/manual
    Spot Color Exercise (delta E): https://chromachecker.com/colorexercise/en/start

  5. Knowledge of G7 calibration method and its applications
    ChromaChecker provides numerous G7 tools to apply G7 methodologies to your print process, How To:
    https://chromachecker.com/other_tools/en/manual/g7_curve

  6. Knowledge of SCCA method and its applications
    ChromaChecker provides automatic SCCA calculations to incoming measurement files, and for manual calculations, ChromaChecker has a manual tool to calculate SCCA reference conditions.

    SCCA Calculator Manual  SCCA Calculator Tool
  7. CMYK aims, ICC Profile, and / or CRPCs (Characterized Reference Printing Conditions)
    ChromaChecker has built in standard process control aims and ICC profiles, and provides the ability to assess ICC Profiles and CRPC data using ICC Profile Inspector, here is the How to use ICC Profile Inspector:
    https://vimeo.com/336469324

    Profile Inspector
  8. Spot colors, Brand colors, and CxF/X aims
    ChromaChecker provides extensive spot color capabilities to determine aims for expectations, and set tolerances and provides tools to measure and assess spot colors very fast and easy.
    https://chromachecker.com/other_tools/en/manual/color_inspector

  9. Design guide - overview of objectives
    ChromaChecker provides tools to visually define the desired expectations for color matching.

  10. Print product structural requirements

  11. Print Sequence - (creating an overprint simulation profile)

  12. Die line(s) indications

  13. Defining Minimum requirements for print and reporting

  14. Certificate of Analysis (CoA) and Certificate of Conformance (CoC) testing and reporting requirements
    ChromaChecker provides the ability to set the tolerances for both spot and process colors using one number to provide the details for a Certificate of Conformance.

  15. Standard operating procedures (SOP) documenting all procedures, and equipment upgrades
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